Concept | Photo Art Direction | Strategy

With a predominantly female audience in our social channels, and a strong female fan base of The Bachelor to potentially gain, I looked to pull in new readers. I paired a compelling story line of a farm inspired, rustic dinner party with keywords to attract these new consumers. 

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Concept | Photo Art Direction | Strategy

With the launch of a new flower variety, it seemed fitting to highlight its' natural beauty with macro-photography. The images paired with video content and educational facts help to further support the professionalism within the floral industry that ProFlowers has. 

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Concept | Art Direction | Strategy

Inspired by the bestselling book, The Drunken Botanist, as well as the rise of the craft cocktail, this blog post was developed with the Pinterest user and lifestyle blog reader in mind. 

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Concept | Art Direction | Strategy

Wrapping holiday gifts can be way more fun and personal when a DIY project is involved. I looked to inspire our audience with creative ways to reuse our product in this holiday DIY blog post. 

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Concept | Art Direction | Strategy

By using social listening tools, I discovered there was a general lack of knowledge for caring of orchids. And there was most certainly an audience there seeking the information. I looked to fill that knowledge gap, and in doing so, created a blog post that ranks high in both search and YouTube views, making it one of our most successful blog posts to date.

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Concept | Art Direction | Strategy

There's something to be said for short term attention spans and short form blog posts. They work very well together, especially when your full Valentine's night is planned for you in the content. This blog post looked at two different types of couples; the romantic couple and the goofball couple, and provided plans to make Valentine's Day a memorable and personal one. 

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